mimi webb x disney x primark

Client: Primark and Disney

For Primark’s latest collaboration with Disney, titled Mickey and The Muse, we designed and built a custom recording studio set for Mimi Webb. Built on location in a Manchester studio, the immersive space featured wood panelled walls, rich velvet textures and a mix of props from our own collection alongside carefully sourced hires. The result was a playful yet polished environment, offering multiple shooting options and giving Mimi the freedom to have fun within the space.

Working alongside Yeti Creative, who led the creative, production and motion, and photographed by Aaron Crossman, the campaign brought the collection to life through a bold and characterful studio setting.