cosy luxe x gymshark

Client: Gymshark

For Gymshark, we brought a playful Cosy Luxe brief to life through a full set design and build, prop build, and on-the-day art department support. Our team created three oversized hero props for the campaign including a 2m tall kettlebell covered entirely in faux fur, a 2m long dumbbell wrapped in fluffy fabric, and an oversized protein tub finished with custom branding and velvet.

Alongside the prop builds, we designed and constructed two soft, inviting sets using layers of draped cream fabric to create a tactile, cosy environment for the shoot.

From initial concepts through to fabrication and on-set art department, our team ensured every detail supported the playful warmth of the Cosy Luxe direction. The result was a fully realised world of oversized textures and handcrafted props that brought the campaign’s creative vision off the page and into the studio.